Gone are the days when social media is considered as kids playground which will fade off soon, however, here we are years after years and days after days the social media is waxing stronger.
And now Businesses are taking to social media as a marketplace, using the media to target and inform their prospective customers, this platform is effective for both local or small businesses and big businesses.
Do you think your business is too small so you need connection not social media, then you are very wrong because the best way to be connected to the world or the last person you ever expected is the social platform. social media has a lot of benefits it can present to your business like site traffic, popularity and customer engagement when there’s a plan in place.
What is social media?
Social media are internet services that let you interact with others and share and create content through online communities.
What Is Social Media Marketing?
Social media marketing (SMM)
is a form of internet marketing that involves creating and sharing of contents on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, advertising of your products and other content that drives audience engagement.
How to start with Social media.
- Draw a plan to meet your company stated goal.
- Draw a plan to target your audience
- Draw a plan about what your content will deliver.
Note that all these plans can only be effective when it follows yours business type.
Executing your Plans
Get to Know your customers:
Knowing the age, gender and psychographics of your audience allow you to Know, create and share more targeted content. Knowing what your customer do, who they follow the tweet they like can help you get an idea of how to interact.
Engage your Customer:
Customers review or testimony of products is always effective than any advert. Gain the trust of your customers by conversing with them.
Engage in conversations and find out even more about any potential customers’ needs and expectations. Be genuine in your interactions to gain their trust. Apart from improving conversations with audiences, social media marketing facilitate.
Give solution to Problems:
The best way to get peoples trust is by creating solutions to their problems It is easy to market our product and just leave it at that, however, the fastest way to be recognized is to be known and the best way to be known is by been appreciated for work well done. Instead of blatantly asking people to buy your product, look for people talking about problems your product can solve, then no advert will be needed.
Benefits of Social Media Marketing in Business.
Gain Valuable Customer Insight:
Social media helps gather a lot of information about customers, following their likes, tweets, and reaction to contents give a clear insight of their taste.This informations can be used to make smarter business decisions and also find the conversations happening around your brand.
Increase Brand Awareness:
when your brand is present online, it makes it easy for you to connect with your customers and at the same time connect with promising customers. Many people don’t know about your business make yourself-known by been socially active.
Run Targeted Ads:
Social ads are an inexpensive way to promote your business and distribute content, If you know how to use it properly, Social ads can be one of the most powerful tools for driving your business forward and profitable. Target your customers by age, demographic, status, interest, profession and more and get your product known to the right buyers.
Generate Traffic to your site:
this is one of the biggest benefits of social media platform. A click on a shared content on social media can lead customers straight to your site and can help you convert a lot of customers.Traffic is something all business owners want, but struggle to get organically. While search engine optimization is usually the first thing that comes to mind when it comes to traffic generation, social media can be the right tool you need to achieve it
Knowing Your Competitors:
With social media monitoring you can gain key information about what your competitors are doing, the keywords they are targeting, their product sells pattern and other social media marketing insight. Its good to use the same tactis your competitors use but doing it better is the key to achievement.
Increase your Rank Search:
Social media is one of the prominent tools for SEO Ranking. Increase your chance of been seen on the first page of google search engine with your social media activities.
There are a lot of social media platform you can choose for social media marketing but the popular ones are
There is more social media platform used in actualizing social media marketing, however, it is advisable to manage few you can manage well to achieve stated goals.
To analyze the effectiveness and the activities of your social media you can use the Google Analytics
, and many more tools