Announced was made for the Nominees for the Banks of Africa Advertising Awards which is scheduled to be held in February 23 at the Johannesburg Stock Exchange, South Africa.
Banks of Africa is an initiative to recognize and promote financial service excellence across the continent.
The Award event is dedicated to celebrating outstanding achievements in financial marketing and communications. This event is organized by Africa to America Productions based in USA and South Legacy in South Africa and will focus on financial institutions and the advertising agencies in West Africa, East Africa and Southern Africa.
Among the nominees is Access Bank, Diamond Bank, Ecobank, Fidelity Bank, First Bank, First City Monument Bank, Guaranty Trust Bank, Stanbic IBTC Bank, Sterling Bank, United Bank for Africa (UBA) and Zenith Bank all for various award categories:.
On the other end we have the Central Bank of Nigeria and Bank of Ghana nominated in the West Africa Central Bank category.
The award categories include Outstanding Television Commercial; Outstanding Radio Jingle; Outstanding Digital Advert; Outstanding Experiential Marketing; Outstanding Brand; Outstanding Brand Extension/Innovation; Outstanding Campaign; Outstanding Head of Communications; Outstanding Advert Agency and Outstanding Central Bank. There will also be a special award for Global Recognition to be presented to a banker that has pursued a career to universal acclaim.
Talita Erasmus, the Marketing & Communications Manager in South Africa says “The awards event will be a ceremony not to be missed. With this prestigious event, we will entertain the banking greats, and show what advertising is all about,”
He further claims that the nominees were selected by a panel consisting of professionals in the media and communications industry. The panel has members from each of the African sub- regions. The panel members submit five nominations per category, which are collated to determine the top five nominees.