Mobile Marketing is boosting the engagement of customers and offering numerous opportunities to boost sales for businesses. Mobile devices are a key communication tool for most consumers and the numbers of users keep growing worldwide.
Furthermore, Mobile marketing aims to target and cater to users on non-desktop devices, such as smartphones and tablets. Mobile internet usage has now surpassed computer usage. And the trend has only increased in the years since. Over half of all website traffic worldwide now happens on smartphones. Analysis proved that people spend more time on their mobile phones than any other gadget, which means that over half of their individual screen time is on a device no bigger than the palm of their hands that follow them throughout the day, hence it aids the increase in business engagement and growth.
Businesses, small or large are now opting for mobile marketing which generates more ROI than most marketing techniques at affordable prices.
Here are few ways that you can boost your mobile marketing.
Ways to boost your mobile marketing.
Mobile Friendly Website
A mobile-friendly website is one that correctly displays on mobile & hand-held devices such as your iPhone, Android or Blackberry as well as your iPads & tablets. Mobile is critical to your business, whether you’re blogging about your favorite sports team, working on the website for your community theater, or selling products to potential clients. Make sure that visitors can have a good experience on your site when they’re visiting from their mobile devices.
The creativity incorporated into modern browsers has optimized the mobile experience through amazing features like automated modification of font size and pinch-to-zoom. If you haven’t made your website mobile-friendly, you should. The majority of users coming to your site are likely to be using a mobile device. In the end, your website load times should be lightning fast, and everything, including pictures, should be able to adapt to mobile screen resolutions.
Mobile Optimized content.
In addition to a responsive design, you must also write mobile-friendly content that will be appealing to a mobile user. You need to write shorter and more captivating headings. Titles and meta descriptions appear in search results and are key to improving click-through rates, however, some business make mistakes of writing more, therefore, because of the smaller screen size, your entire text might not be displayed, so, it is advicable to write shorter topic and description and add most important keywords at the start.
Furthermore, Make your content scrollable, rather than forcing people to click through multiple pages, which can be challenging on mobile. Remember that people are often on-the-go when using mobile, long paragraphs will often lose them. Lastly, understanding a mobile user’s reading patterns when they’re on their device will help you write better because it will free you from focusing on generic web writing rules.
Use Opt-in Form
In mobile marketing, a request for an opt-in is called an opt-in call to action. You can place an opt-in call to action in any traditional, new, and mobile media channel. Opt-in forms as popups especially can drive up conversions. They help brands to directly communicate with the consumer and consumers can also respond through texting, scanning or submitting information to mobile websites or apps.
Opt-in forms can be presented to customers and visitors in a variety of ways: pop-up forms on the homepage or product pages, dedicated landing pages, and built-in widgets across a website. This helps build an email list.
social media will continue to have a greater influence on our purchase decisions. Most of our mobile time is spent interacting with social media sites. That means one easy way to develop your mobile strategy is to optimize your Facebook and Instagram ads for mobile. Make sure you are taking advantage of mobile placement and creating mobile-specific calls to action.
Furthermore, when current or potential clients find great content on their mobile devices they want to share that information immediately with others. This happens millions of times each day on Facebook, LinkedIn and Twitter. Ensure users can easily share your content on top social sites by placing social media icons on all of your web-based marketing. It’s very easy to use social media to reach out to all the influencers in your niche to help spread the word about your unique offering.
Creating and sharing video content is an excellent way to encourage followers to engage with your posts. Videos are also more likely to go viral, which contributes to spreading brand awareness across various social media websites.
Create mobile apps
Mobile apps are mostly designed to run on smartphones, tablets and other handheld devices. You can download them from the Google Play Store or Apple Store and then access a range of program or site functions. Having an app for your site or business could help drive leads and sales.
SMS Text Marketing
SMS marketing is an integral part of mobile marketing, hence, one of the most effective way to boost your mobile marketing is SMS. Most smartphone users check their texts before they do anything else on their phones. SMS enables enterprises to communicate with people in a highly personalized and responsive way. A text message is carefully written to communicate a special offer, information about a new product or company information with a large group of people very quickly and easily. Above all SMS texting works very well in combination with other forms of existing marketing.
According to Entrepreneur here are a few usage statistics you should consider:
- 99% use mobile devices to search for valuable content and information
- 63% of all Internet access is from mobile devices
- 62% of users access email from mobile devices
- 15% make purchases from mobile devices
In conclusion, Mobile usage has exploded during recent years. Even if your clients are not buying through a mobile device, they are researching your company and reading your marketing emails using smartphones and tablets.