Email marketing is one of the most effective and affordable digital marketing tools. It presents more opportunities for your business and drives a better return on investment. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media. Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story.
What is E-mail Marketing?
Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. Based on 2018 data, email marketing is ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing. This is because email marketing is easy to manage, gives you full control, and allows you to establish direct contact with your customers.
Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers. Marketing emails may also seek to share a general message on the company’s behalf.
Benefits of Email marketing
There are 3.8 billion email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them.
- It helps you boost brand awareness
- It helps you build a strong connection with your customers through personalized engagement.
- Email marketing also helps you generate lead
- It helps increase your site traffic.
- It helps market your business to potential customers
- Email marketing also allows you to target particular groups of customers or even specific individuals. Offering individual customers special birthday deals on merchandise or services is one way to do this.
It is important to understand that the success of an email marketing campaign also depends on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered. Hence, let’s see the list of the best and affordable services.
5 Best Email Marketing Service
This list is based on the features the services render which include, easy user interface, templates, Automation, Integrations, performance tracking, sharing and more.
Constant Contact helps small businesses reach new audiences and drive more business in less time with easy-to-use email marketing automation tools, event management tools, surveys, & social campaigns. It is one of the few email marketing tools that allow you to manage event invitations, registrations, and tickets.
Furthermore, this email marketing service provides real-time tracking tools that report who’s opening, clicking, and sharing your emails so you can plan your next steps. You can easily manage your email lists, contacts, email templates, the marketing calendar, and more.
They offer auto-responders and abandoned cart campaigns for Shopify and WooCommerce. It also generates pre-defined contact segments based on your customers’ interactions with your online store (e.g. repeat, lapsed, and potential customers). Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
It offers a 60-day free trial (no credit-card required). After which their pricing starts as low as $20/month to continue using the service or upgrade to a higher pricing with greater features.
Drip is a full-featured marketing automation solution designed for business-to-consumer (B2C) companies. Marketers can send targeted emails to first-time or returning customers, build a visual workflow of their campaigns and manage their leads. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.
Drip offers three migration packages for clients that want to migrate subscriber information and other data from their former marketing automation software. It also provides clients with live chat and email support, as well as a knowledge base of articles, as well as, webinars, automation training, detailed courses, free guides, and excellent documentation.
Drip also offers native integration with a variety of applications, such as systems for customer relationship management, ecommerce, payment processing and surveys. The Pricing starts at $40 per month for up to 2,000 contacts.
GetResponse is yet another versatile, easy to use Email marketing service that can cover most small businesses marketing needs in one affordable and fairly feature-rich interface. It is refers to as the world’s easiest email marketing software to use to send out email newsletters, campaigns, online surveys and follow-up autoresponders.
There are a lot of unique features that make GetResponse stand out. It provides e-commerce features, webinar hosting, landing pages, and automated sales funnels. It also comes with advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want.
GetResponse offers a variety of premium email marketing plans. There’s also a free trial plan that you can try for free for 30 days and build an email list of up to 250 subscribers. After which you can subscribe to the cheapest email marketing plan for $15/month.
This is by far the biggest email marketing provider that offers a generous free plan and captivating features for small to medium-sized businesses. Mailchimp is used to send marketing emails and automated messages, create targeted campaigns, facilitate reporting and analytics, and sell online. Millions of businesses and individuals from community organizations to Fortune 100 companies trust Mailchimp to connect the right people with the right message, at the right time.
You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. It also allows you to set up delivery times based on user’s timezones, and you can setup segmenting based on geolocation.
This platform offers a free plan, with which you can send up to 10,000 emails a month to 2,000 subscribers which is limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. They also have pay-as-you-go options, which work out to be cheaper for low-volume clients, whilst also giving you some included extras such as automation and integration options.
SendinBlue is an email marketing solution for SMB (small and medium-sized) businesses that want to send and automate email marketing campaigns. It sports a well-designed and easy to learn interface that covers not just email marketing but also has support for newsletters, some automation, and basic customer relationship management (CRM) functionality.
Many leading apps, eCommerce platforms, and CMS tools integrate directly with SendinBlue including WordPress, Magento, Drupal, Shopify, PrestaShop, WooCommerce, Zapier, OptinMonster, and more. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
Sendinblue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Sendinblue offers free accounts that allow you to send up to 300 emails per day (9,000 emails per month) 100% free. As your business grows, you can upgrade to a plan that meets your needs without breaking the bank. Send up to 120,000 emails per month for just $66 or send even more emails at low prices.
After registering with the best and effective service provider you need to integrate your email list. If you don’t already have on, let’s see how to get an email list.
How To Get An Email List.
If you plan to use email to communicate with an audience whose email address you might not have yet, then you’ll need to start capturing email addresses and building your list from scratch. To build that list, you need several ways for prospects to opt-in to receive your emails.
Some prefer to give something away for free while others simply offer a newsletter or product updates like Email series, Free downloads, Free white papers, or eBook, Update lists, like new releases and product updates. However, no matter what the incentive is, make it clear and enticing. You can also signup sheets for physical outlets and signup forms on your website. Social media is also a platform where you can gather your emails if you have an engaged social media following.
How to Engage Your Email Subscribers.
First impressions are everything, especially when it comes to email marketing. Therefore, even your first email campaign must be perfectly strategized. It is one thing to have a large permission-based email list but it takes everything for them to be active. An inactive list is a dead list hence you need to engage your email subscribers. The question now is how?
Have a Schedule
Scheduling and having a routine is very important in the growth of a business. A vital component of marketing is consistency. Consistent email marketing is important to your business sales for a variety of reasons, including educating your customers and prospects, boosting sales while saving time and money, and relationship building. The same applies to your email marketing strategy.
When your consistent email marketing messages contain useful and relevant information to the audience, it builds trust between your business and your subscribers. Make your content useful and informative, not simply a pitch for your business. Consistent emails of this nature also build you as an expert in your field or industry.
The last thing you want is to hit subscribers with an email when they’re extremely busy, overwhelmed or sleeping, leading to anger and a knee-jerk unsubscribe. To ensure that never happens to your business set expectations from the beginning.
Try to send the majority of your emails at the same time each day. Always test the time of day that leads to the best open rates for your emails, and be consistent. Once in a while changing it up is great, but remember that sticking to a pattern is the best way to go.
On the other hand, if your customer base is more leisure-oriented, it makes sense to send your email out on the weekend (as that’s when they will have downtime to read your email).
Create Dynamic Content
Creating an engaging content is important for a successful campaign. Make sure your subject line gets their attention. The subject line is the one thing they’ll see before they make their decision to open up your email. Connecting with your subscribers in a personal way through interesting content can encourage them to convert into customers and explore your products.
One of the best ways to do this is through creating an email newsletter that’s rich with value-add content, including news, customer success stories, tips, and more. Don’t just send out ads to buy all the time. Use your emails to build rapport with customers by sharing your expertise or that of others, giving them tips and insights they can value. Share information that lets them know more about you and your company.
While there is no secret to crafting the perfect subject line, there are a few tried-and-true tactics that provide consistently impressive results:
- Keep your subject line short.
- Utilize the preview text.
- Be clear and concise. Your subject line should always be relevant to the information inside.
- Create a sense of urgency.
- Be really specific about what you’re promoting and how much of a discount you’re offering.
- You can be clear and concise while still creating a bit of intrigue. Posing a question in the subject line is a great way to achieve that vibe.
- Get personal. Adding your subscriber’s name to the subject line can up your open rates by 29 percent. Using it sparingly can really grab their attention.
Personalize your email contents & messages.
If you have a business that works with multiple industries, consider sending out different versions of your email with each one providing information specific to each industry. In order to get healthy engagement scores on your bulk emails, a personalized email marketing strategy is crucial.
The content of your email should speak directly to the audience, and respond to their pain points and challenges. The more relevant your content, the less likely you are to be written off by your contacts as spammers. Email personalization relies on having a good understanding of your client profile, as well as having clear segments to divide up your contacts into groups.
Include calls to action
When you create an email marketing campaign, one of the most important components is the call to action or CTA. A call-to-action email button grabs a subscriber’s attention and encourages him or her to act. These simple buttons have a way of radically transforming an email marketing campaign.
CTA buttons are the buttons you use in your email campaigns that link to somewhere outside of the email, usually to a website or online application. They are important because they increase click-through rates by making it clear to the reader what their next step should be. By clicking on the button, they’re increasing your traffic and taking the first step towards a healthy relationship with you, the merchant.
Calls to action in email campaigns test a customer’s trust in your company. If they like what they’ve seen thus far, they’ll want to know more.
Lastly, don’t assume the reader only clicks on the CTA button. Curious people often try to click different elements in the email like the logo, headlines, and images. Consider adding the same link to those elements if you think it will help the reader
Avoid spamming your email contacts.
Remember that the people you’re communicating with have trusted you with their information; they deserve your respect. If you want a chance to convert them from customers to fans and even evangelists for your brand, then make them feel special.
There are a number of steps your email campaign goes through in order to drive results for your business. The easy way to avoid ending up in a spam folder, or worse, on a blacklist, is to ensure your contacts want to receive your email in the first place. The best way to do this is with a double opt-in method. This is where you send an email to a contact after they’ve signed up to your email list, and ask them to confirm that they want to receive emails from you. To avoid spamming your contact make sure;
- You only email people who have given you permission
- Use a ‘From’ name your subscribers will recognize.
- Make your email look legitimate
- Use segmentation to send targeted, and relevant campaigns
- Use a real reply-to address in your campaigns
- Configure your account to send from your business domain.
- Use email marketing automation
- Add unsubscribe link
Above all, before you generate a single website visitor or sale from your campaign, your email must first be delivered to your subscriber’s inbox, opened, and finally clicked.