Text message marketing is one of the most popular modern marketing techniques and a great option for small businesses looking to make a big impact on their customer outreach. It makes it easy to communicate directly with customers and send out newsletters, coupons, special deals or announcements with just a few clicks.

Text, unlike other marketing techniques, acts as a direct line to the customer and creates a personal connection between them and your business. It is an effective and cost-efficient service that sends a single text message to thousands of subscribers all at once. It saves them a lot of time and effort while also offering a complete analysis of the results achieved through texting. Customers are more likely to see and respond positively to a text message than to an email or advertisement. This marketing services can also be used for group messaging and comes across as a very impactful communication tool for companies.

There are various Text message marketing services, but, here are the best text message marketing service in 2020.

10 Best Text Message Marketing Service in 2020.

  • EZ Texting
  • TextMagic
  • TXT180
  • SimpleTexting
  • SlickText
  • Textedly
  • SumoText
  • JookSMS
  • Text Marks
  •  Trumpia 

EZ Texting

EZ Texting is one of the best SMS marketing services. It is easy of use, comes with a range of features, and intuitive dashboard. EZ Texting is a cloud-based platform that includes bulk texting, MMS, delivery reports, reminder campaigns, text polls, keywords, textable numbers, and text-to-landline capability.

EZ Texting’s messaging solutions help you provide better customer service, streamline communications, grow and nurture your leads, and improve your outreach efforts. With EZ Texting, marketers at all levels of expertise can create and manage successful text message campaigns. This service has a variety of helpful tools, including comprehensive analytics, automation features, contact management, customization, mobile keywords, message templates, drip campaigns and surveys. It also offers sign-up forms for websites and social media to gain new subscribers. 

The company offers eight different pricing plans, hence, it provide affordable services to businesses of all sizes. The pricing flexibility and variability is one of EZ Texting’s best perks. The cheapest plan starts at 5 cents per message and $25 per keyword. The other plans offer monthly rates, with the most expensive plan costing $2,000 a month. 


TextMagic is a cloud-based bulk SMS service created to help small businesses automate their marketing campaigns so as to be able to send notifications, alerts, reminders and promotional messages via text messages. The web interface allows businesses to upload contact lists and send messages to customers, employees, stakeholders or even to general audience participating in promotional campaigns.

TextMagic offers an SMS gateway API to integrate with websites and add text messaging capabilities to daily workflows. A two-way chat messenger feature enables staff and employees to communicate via text messages. The solution is also able to convert emails into text messages and deliver them as SMS. TextMagic provides a 30 days free trial period and its lowest package starts from $10.


TXT180 is a cloud-based SMS marketing solution designed for businesses of all sizes. First off, it offers free inbound messaging. So, you can receive an unlimited number of inbound texts for free. Messages can be scheduled well in advance and there are even auto-responses that send text messages to the customers once they have signed up for a campaign. This Service also offers messaging templates, mobile send management, a web widget, contact management and message forwarding functionalities within a suite.

One of the captivating features of TXT180 is the “Text2Vote,” which allows users to create a voting campaign and request votes using SMS replies. Above all, TXT180 customer support is through phone and email. Above all, the TXT180 pricing starts at $14.95/month.


SimpleTexting is a flexible text message marketing service based on cloud platform for 1-on-1 business texting and mass text message campaigns. This service offers an extensive list of tools such as segmentation capabilities, automation tools, contact management, customization, MMS messaging, mobile keywords and message templates that make creating successful texting campaigns easy. You can also add details about each contact on your list such as location and other demographic information.

SimpleTexting offers the most typical bulk message marketing features, including custom fields, autoresponders, text-to-win, text-to-vote, scheduling, segmentation, polling, and analytics. Other features include the ability to sign up for text messages via a web form, self-cleaning lists that check for dead numbers, automated birthday texts, and more.

The SimpleTexting service prices start from $25/month although, all price plan offers 14-days free trial.


SlickText is one of the best low-cost text message services. It comes with a user-friendly dashboard, automation tools, custom keywords and contact management tools. This platform also offers captivating features like mass text messaging, text message scheduling, auto-replies, picture messaging, two-way text messaging, email captures, analytics and reporting.

SlickText features powerful analytics tool to track useful insights such as opt-ins and opt-outs, recipients’ geographical statistics, and link click-throughs. A day after you send your messages, SlickText tells you how many people received your text and updates you on your subscriber activity. The software offers integration with Facebook, MailChimp, Constant Contact and others. Above all, SlickText service prices start from $29/month.


Textedly is the best text message marketing software for small businesses. It has a user-friendly dashboard plus several valuable features like custom keywords, free incoming text messages, contact management tools, and a robust reporting suite. Textedly includes autoresponders that provide automated replies to contacts when they subscribe to your messages, as well as multimedia messaging for images and videos. With Textedly, you can schedule campaigns in advance using an intuitive calendar feature; the calendar can schedule a single text message or a group of messages to be sent out at any time. 

Furthermore, users can send texts over 300 characters long and access to analytics such as subscriber timestamps, activity, user history and other performance metrics. The system also offers a link-shrinking feature to minimize the number of characters taken up by hyperlinks. The platform also supports an unlimited number of users, can import subscriber lists from another text messaging provider, and makes it easy to upgrade to a bigger texting plan anytime. 

Above all, this service prices start from $29/month although, all price plan offers 14-days free trial to send up to 50 messages.


 SumoText has been around long enough to earn the trust of millions of users. It has a simple, interactive user interface, is easy to set up, and comes packed with tons of features designed to simplify your SMS marketing while increasing ROI.

Sumotext has the ability to manage a fair number of text keywords, and it does give the ability to create automated workflows for each of those keywords individually. As far as functionality, it provides most of what is needed for automated communications and blasts, and setting things up within the platform is relatively intuitive.

It offers the most diverse set of reporting tools out of all the competition, enabling you to effectively gauge the reach and effect of your SMS marketing conversations. Furthermore, this platform sends a delivery notification, to ensure your messages are not being wasted on fake numbers and inbound response tracking. Inbound response tracking helps you gauge how your customers are responding to your messages and allow you to chart responses to polls and questions. Finally, a keyword report is available, which helps you tell which keywords are most popular, so you can better plan your strategies when using them.

Above all, whether you’re looking for auto-responders, polls, contests, or keyword management, SumoText has it all. Prices start from $79/month.


jookSMS is a bulk messaging service that allows you to scale your messaging, as well as fine-tune your campaign to meet the needs of your business.  This platform allows user to scale their messaging campaigns and also allows them to have sufficient scope to personalize their campaigns to suit the needs of the business. It provides the convenience to set up and schedule advanced SMS campaigns, that help to save time and make sure wider reach and effect.

In addition to the basic bulk texting service, the JookSMS additionally gives data collection services. SMS statistics can be taken in a meaningful way and used to bolster the digital marketing campaign. It allows track messages which may or may not be read, collect inputs for ROI calculations, and solicit feedback. Above all, Jooksms pricing starts at $10.00. There is a free version that offers a free trial.

Text Marks

Text Marks is one of the leading mass text messaging service providers in the world. With over 10 million users and an impressive client list containing names such as Microsoft, Dollywood, Medtronic, FedEx, Supercuts, Jackson State University, Smart, and more, it offers a superb bulk SMS solution to all types of companies operating in any sector. The service comes packed with features that let one send texts to thousands of customers at once. It helps to attract, engage, and retain customers through custom SMS marketing. It facilitates instant response to texts with links or info. One can easily build a database of leads and contacts for further usage with the help of the service. It loads on all screen sizes and offers enough space to customize the campaigns as per one’s special needs.

Text Marks is a strong yet simple messaging platform that ensures security at all stages of usage and lends wings to the SMS marketing and promotion campaigns like no other service. It facilitates round-the-clock supervision and smooth collaboration in the marketing team. With it, one can be sure of 24/7 support from experts.


Trumpia is a SMS marketing automation platform that helps small to large businesses manage messaging campaigns and communication across all digital channels. The SaaS solution allows users to automate processes for sending messages, collecting contacts, engaging with prospects and converting deals into revenue.

It helps clients boost revenue, increase customer engagement, and improve employee satisfaction by offering the most advanced texting software in the market today. It can carry out automated campaigns, learn about your subscribers as they respond to your questions, and use that data to send precisely targeted messages.

This platform comes with captivating features which include mass texting, two-way texting, mobile keywords, text-to-vote, appointment reminders, pictures, and videos. It helps to send the most relevant texts based upon subscriber analysis. It also automates the SMS sending process as well as the reply procedure. What is more, one can choose from a wide range of numbers and pick what suits one best. Likewise, it integrates the different communication channels, i.e., email, social media, MMS, and voice, at one platform, thereby ensuring 100 percent outreach to the customers.

The software enables users to run multiple campaigns via SMS, email or social media platforms and optimize them as scores assigned to contacts on their activities and behavior attributes.

Finally, Trumpia integrates directly with Salesforce and with thousands of other third-party apps through Zapier. Developers can create nearly any software integrations they want using Trumpia’s APIs and pre-programmed tools. Its pricing starts at $45.

Advantages of Text Message Marketing

Text message marketing services are more than a way to send text messages, it is another strong marketing tool to grow your business. It offers many benefits among which includes;

High Open Rate

SMS is one of the most immediate channels available; with a read rate of 97% within 15 minutes delivery, you can be reassured that your time-critical messages will be read almost instantly. A significant 45% of SMS campaigns generate a successful ROI, reaching over 50% when combined with other popular channels such as email and social media.


It doesn’t cost much at all to send a text to a customer. Even when sending to a lot of people, the cost is not a problem. In addition, the best text message marketing companies offer free incoming text messages, which can help save you money. There are also many providers offering low monthly or annual plans and even pay-as-you-go options.


Being able to present your business as mobile-friendly is incredibly important these days. More and more people are using their mobile devices to do things like shopping and browsing. You don’t want to lose out on that kind of exposure.

SMS marketing is a big part of making your business mobile-friendly and can be a strong asset to your mobile marketing strategy. It helps you meet your customers where they are.

Channels Integration

SMS is a great standalone channel, however it also has the ability to enhance and support other marketing mediums, such as social media and email. You can use it alongside all of the other ways you are marketing your business. It can be a quick and easy way for customers to connect to your message.

Learn More About Your Customers

Text message marketing is about more than just blasting a message out to everyone on your list or even a segment of your list. You can have one-on-one engaging conversations on a personal level with a single member of your list. SMS is a great channel to get feedback from your customers via surveys.

Fast and Effective

SMS Marketing allows you to reach a large number of people all at the same time. Text Messaging is an instant marketing tool, getting your message into the hands of the right audience when you want it. Once you press the send button, you can be certain that your customers will receive your message straight away. Customers keep their mobile phones on hand, making it easy to communicate your message to them.

Monitor, Track and Improve Message

Messaging services lets you track your ROI, identify customers engagement via text message and monitor delivery rates. It will allow you track useful insights such as opt-ins and opt-outs, recipients’ geographical statistics, and link click-throughs.

In conclusion, SMS marketing opens a clear, dedicated line of communication between the customer and your business. It also allows you to customize all the messages you send to your target audience, which can improve customer satisfaction, engagement and your brand reputation.

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