Digital marketing has emerged as the most powerful form of marketing in the current era. With more than 4.66 billion internet users as per the 2020 report by Statista.com, there is no doubt an immense potential for businesses to capitalize through online marketing.
SEO, thus, becomes a means to cash-in on this opportunity as the majority of the world’s internet traffic is generated through Search engines. More importantly, Google is the present world leader in search engines, followed by Bing, Yahoo, and Baidu. In light of this information, let’s take a quick look at the SEO trends 2021 that you must know.
According to a recent research, the number one results on Google’s SERP (search engine result page) enjoy a CTR (click-through-rate) of 34.36%. Furthermore, 61% of marketers consider SEO to be the key to online success.
Moreover, 82% of people who implemented SEO-based strategies found it to be effective, while businesses allocate on average 41% of their marketing strategy budget to invest in SEO.
At this juncture, it is important to note that, over the course of the past decade, the SEO landscape has changed in many profound ways, often in lockstep with the introduction of new technologies, such as voice assistants, artificial intelligence (AI), and the rise and evolution of mobile experiences. Google and other search engines have played a central role.
This pace of change only promises to quicken in the decade ahead, which makes the lives of marketers particularly complicated. Here are the top SEO trends for 2021, including some important action items that digital marketers can begin working on today to stay ahead of the game come 2021.
5 Things to Know About SEO in 2021 as A Marketer
Get more from local SEO
When it comes to digital marketing, local SEO has become really important, and local results are some of the most relevant for users who are looking for solutions they can acquire. This has allowed businesses to take advantage of and benefit from local SEO. According to Chat Meter “near me” and “tonight/today” searches increased by 900% in the past two years.
In fact, mobile search for “open + now + near me” has grown by 200%. And to top it all off, around 46% of all searches on Google are local.
Here are some tips to start mastering your local SEO:
- Create a Google My Business Account
- Optimize for mobile devices and voice search (more on this later)
- Cash-in on local keywords
Learn about structured data
Structure data is becoming increasingly vital, and it allows your content to be better understood by search engines. Google offers you a Structured Data Testing Tool that you can use to familiarize yourself with the concept and start applying structured data for your website and landing pages.
This helps to deliver rich results from your website or landing pages to appear on SERPs.
A rich result undoubtedly gets more limelight and hence more attention from users which means that their CTRs also increase tremendously.
Having rich results from your domains being made available on the user’s screen leaves a lasting impact on them and also helps you build authority in the eyes of your niche market’s audience.
The days where SEO was just about meta-tags and titles have long gone. Nowadays, SEO is an intricate subject that combines expertise from many different fields from marketing to software engineering and creative writing to achieve the best result. A recent trend in SEO that is gaining more and more stream is the UX SEO framework.
UX SEO refers to the practice of optimizing the user experience of a website to achieve better conversion rates and engagement. It isn’t only important that your site gets regular visitors, but it is also equally important to ensure that these visitors engage with your website. UX redesign success stories are almost limitless. There is no reason why UX optimization could not be an integral part of your SEO strategy, and UX SEO gives you a framework to achieve this.
Terrific quality of content
Content has always been the king, whether it is in written form, animated, or uses video-audio format. Interactive content, as well as the use of infographics, are incredible traffic magnets. According to a post by OptinMonster, 91% of B2B marketers use content marketing to reach customers, while 86% of B2C marketers consider content marketing their key strategy.
Content marketing is focused on the creation and distribution of consistent, relevant, and valuable content for audiences. Here are some tips for you to follow:
- Stay original and refrain from plagiarism
- Deliver solutions to main points
- Make content reader-friendly and digestible for users
- Include visual aids to support the context of your content
- Provide actionable tips to help resolve user queries
- Keep your headlines strong and your facts accurate
Video marketing strategy
Videos nowadays are probably the most popular media consumed by online users today. According to video marketing statistics by WordStream, YouTube has over a billion users, and 82% of Twitter users watch video content on Twitter. With 30 million active daily users, more than 1 billion videos are watched on YouTube daily. This is how big the video market is.
To start with your own video marketing strategy, here are some bits of advice:
- Create tutorial or demo videos centered on user intent
- Optimize videos with SEO content
- Include powerful CTAs
- Stay informative for the most part and only slightly selling
- The starting of the video is the most important
- End on a high note
Every business in the world with an online presence is running after better and more improved SEO tactics to get more traffic and generate more sales.
I hope the aforementioned tips and guidelines will help you get things sorted for your SEO department before you dive into the next year.
2020 showed that change can happen very quickly, and you need to be agile as an SEO professional to adjust your strategy swiftly to adapt to new search behavior, consumer environments, and potential restrictions.
Fortunately, search is a channel where pivoting and shifting relatively quickly is possible if you’re prepared for it.
So, in 2021, make sure you’re regularly reviewing SERPs to ensure your pages or future pages still align with intent and search interest.
Remember, too, that you’re not alone and there is a whole community out there ready to support you and help you grow.
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