There is no doubt that social media is an important part of your digital marketing strategy, but with so many to choose from, it can be difficult to narrow down, which is best for your business.
Two of the biggest social media sites are Facebook and Instagram. We’ll examine the differences and similarities between these two sites, so when it comes to choosing between Facebook vs Instagram, you can decide.
Don’t let another day go by without your ads and posts being on one or both powerful social media sites.
As you are already aware, Facebook is the oldest of the two media platforms with billions of subscribers. People post everything from thoughts of the day, moods, videos, pictures, and more. They have different protocols for personal pages and business pages. People can use Facebook messenger to talk to each other, and it has a robust Pay Per Click and boosted post-paid advertising system.
Instagram on the other hand is incredibly popular with millennials. However, it has many of the same abilities as Facebook. People can communicate, post pictures and videos. It is often said that Instagram is big with influencer marketing. But it doesn’t have a gaming platform like Facebook and is more suited for mobile devices.
When people share pictures on Facebook, they tend to be haphazard while Instagram photos are often photoshopped and designed to look professionally taken.
Facebook Vs Instagram
When it comes to social media marketing, Facebook continues to be the big guy on campus. As of June 2019, Facebook has grown to 2.38 billion users, making it the top social media platform for the total number of active users. Over the past 15 years, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.
Then there’s the relatively new kid on the block called; Instagram. It is founded in 2010 and it has enjoyed massive success in growing its active user base. As of June 2018, Instagram has grown to a whopping 1 billion monthly active users, positioning itself as one of the fastest growing social media networks globally. This growth shouldn’t come at a surprise. We are in a space where mobile dominates, with users spending more time browsing the web on mobile globally.
With billions of active users, it’s clear that these social networking sites are powerful and have a lot of opportunities for your brand to engage with consumers. Even better, Facebook and Instagram have been hard at work bridging the gap between user bases. Things like the ability to have an Instagram placement for a Facebook ad and allowing users to share Instagram Stories directly to Facebook are just two of the ways these platforms have created moments of synergy for marketers and users alike.
Although there are many new options for marketers to integrate into their strategies, you can’t always apply the same techniques you’d use for Facebook to Instagram and vice versa. So, let’s take a look at some of the differences between the two and help you understand where your brand should focus attention
Which Is Better for Engagement?
If you’re looking to reach a large number of people organically, i.e. without paying, then Instagram is the leader. It is known to have a much higher reach than non-boosted Facebook posts. Recently, the social media giant created Instagram shopping that makes engagement even higher, but this does cost money.
Facebook has incredibly low organic reach because of changes to the algorithm in recent years. Businesses can post, and hardly any followers will see it unless it’s boosted. A boosted post requires money to increase the reach to your existing followers and beyond.
When it comes to ads, Facebook’s ability to laser target audiences thanks to its data collection makes it the leader over Instagram. If you’re looking to attract a larger subset of people, then Facebook is the choice.
If you’re a brand that focuses on the younger generation and your products or services lend themselves well to photos and videos, then Instagram is a better choice. It’s the social media platform of choice for millennials and Gen Z.
Cost of Running Ads
The cost of pay per click advertising is a major factor for many businesses. When it comes to the average cost per click, Facebook is the overall leader as it has a larger subject matter and a higher rate of subscribers.
Instagram rates can be extremely low, but certain niches can see cost-per-click rates more than double the Facebook average. Still, given the love of the platform by younger generations, it might be worth the cost. The ultimate decider is how big of a budget do you have for these sites.
Smaller budgets might do better on Facebook because of targeting, but higher budgets can pay the higher cost per click rates of Instagram.
Choose the Social Media Platform for Your Business
When it comes to Facebook vs Instagram, the major decider is the audience and type of campaign. Facebook has a low organic reach, but higher subscribers and better targeting for ads. Instagram has higher engagement and is popular with younger people, but the ad system isn’t as robust as Facebook’s
If you want to learn more about social media management and advertising, then please explore our site.
Facebook vs. Instagram: audience and targeting.
Facebook might not be the best social media platform in terms of customer engagement with brands, but, because it’s one of the oldest social media platforms and one that gained the biggest popularity, it has an enormous audience worldwide. According to research, men and women from all age groups are active on Facebook. However, the most active users are 25-34 year old men.
Instagram, on the other hand, has a smaller audience. Statistics show that although both men and women use Instagram, neither both sexes nor all age groups are equally active. It occurs that Instagram’s main audience is 18 to 34-year-old men and women.
Thus, if you’re trying to reach women from younger generations, that is Generation Z and Millennials, you should advertise predominantly on Instagram. If your target audience is young men, then you have equal chances of reaching them on both social media platforms.
As far as older generations are concerned, they’re not so active on either platform. However, you’ve much bigger chances of reaching them on Facebook rather than on Instagram.