In this tech-centric, high-paced world, we’re often talking about advertising and marketing online and over mobile. But when it comes to grabbing people’s attention, sometimes a good, old-fashioned design can be your best bet. More than half of small-business owners find in-store signage and graphics effective in attracting customers.
Never assume your logo or brand is going to tell your story about your business. You still need to do the work when it comes to creating a logo or a business sign after you’ve chosen a business name. In fact, design can say a lot about your business. It can tell your customers something immediately, helping them solve a problem. To achieve that, here is a guide to help you;
Best Graphics Design Tips to Attract Customers.
Think About the Color:
The choice of color plays a huge part in a well-designed sign. Different colors symbolize different things. For example, blue can symbolize empathy, compassion, or a more conservative approach.
Often time, color can help convey a brand’s identity. “Studies have shown that 80 percent of the recognition of a trademark is due to its color. ” Another important consideration: kindly consider trendy colors.
Some business owners may feel compelled to convey their personality via graphics designs that use current, modern colors. But, “care should be taken to consider longevity when designing static signage.” Today’s color of the year could be tomorrow’s eyesore.
Figuring out what color represents your brand and what you are trying to convey to your consumers is important in the color you choose for your design. You have to figure out what your business represents before choosing a color. You want your consumers to feel like you understand them, which is why choosing a color is important. It can speak directly to them.
Make It Readable
Your business signage competes for attention with many other graphic designs inside and outside of your store. Your message of the signage must reach the audience at a glance.
A surefire way to make people get your message of signage is to create a contrast in its design. When two elements in a design produce a contrasting effect, it catches the viewers’ eye. Therefore, contrast is a big factor for creating an engaging sign.
Most of the design have either text or graphics in the foreground and there is a single color in the background to produce contrast. Viewers can instantly read your message of the signage from a distance due to the contrasting effect.
If your design color is weak or a little dim, you can strengthen it by outlining or create some shadow around the letterings in the foreground. Another trick to create contrast is that you draw a thick border around the text for its easy reading.
What Does the Audience Think?
Before concluding on your graphics design you have to consider what the audience thinks. You have to think about what message you are sending with your design. If you have a niche business, you need to consider what your ideal market thinks about your design. Does it cause them to take action? Does it cause them to think about a problem they have and how you have the solution?
That’s why your brand needs to be a part of your design. You want people to feel something when they see your graphic design. Your ideal market should see your design as something that can help them.
It should remind them of what your business can do for them. That’s why you have to consider the messaging, the color, and ultimately what your brand invokes on your target market. You have to consider what action you are trying to get them to take.
Size matters. Simply put, the larger the letter, the easier it is to read. This is especially important if you’re creating roadside signage or signs that will be displayed at a significant distance. Larger banners allow for a larger palette to convey your message.
“A good rule of thumb might be 10 feet per inch of letter height,” “So lettering with 10 inches of height may have the best impact at 100 feet distance.” Different type faces also affect legibility. While you may want a flowery script to convey a certain style, it may be difficult for people to read it over greater viewing distances.
Create a Simple Message
Creating a simple message for your business is vital if you want to get your point across to your consumers. For example, if you’re a plumber, you want to show consumers in your business card or outside design what kind of services you offer. You don’t want to get caught in the non-essentials. Many businesses use complicated and small texts that are illegible. You want to provide essential information that is helpful to your market so they know exactly what you do without any confusion.
Does It Communicate Your Brand?
Another tip to consider when you are designing your sign is how it communicates your brand. Your brand is the story you are telling your customers. You want consumers to understand the problem they have and how you can help them overcome that problem.
It doesn’t matter if you have a business card, an outside physical business sign, or an online website design, you need to make sure your brand is communicated. You want to make sure consumers understand what your business does for them.
Lastly, you want to make sure your business sign is accomplishing something. It could be awareness or it could be more website traffic. The goal of a great sign is that you want people to be introduced and remember what your business offers.
You can always give surveys to your consumers asking them what they think of your graphic design. This can provide some feedback if you need to change it. You can also ask how they found your business, which can be insightful when it comes to seeing what customers found your business based on your sign.