Business and establishments have come to realize the need to go digital to grow their brand awareness and generate sales leads. To achieve this, Small and large business are now employing different digital marketing channel to reach their audience.
Although, this change in the world of marketing does not render the traditional marketing useless, instead, it helps boost your online presence to increase sales or services both offline and online.
Digital marketing channels are very beneficial to every type of business, most especially small businesses, but not all channel is the best for small business.
Indeed there are different Digital Marketing Channels for small businesses, but, before choosing any tool there is the need to understanding your business and target audience. This will assist you in choosing the best digital marketing channel for your business growth.
Listed below are the best digital marketing channels for small businesses.
Best Digital Marketing Channels for Small Businesses.
Social Media Marketing
Social media is one of the most powerful marketing channel for achieving marketing and branding goals. Furthermore, Social media is not just a platform, it is a lifestyle because audience spends much time on these networks than their actual mobile phone.
Although social media is one of the easiest channel to operate, yet, it can be quite difficult to choose the best type that will best reach or cover your audience. There are many social media platforms which includes; Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest, Snapchat, Youtube and of course there are more.
Facebook which is the most used social media platform is not only fun focused but market driven. Hence, the best avenue to capture your audience mind even at their leisure period. Also, this platform helps you target audience by age, gender, employment, interests, purchasing behaviours, relationship status and so much more.
Facebook also allows placement of ads that can be targeted to your audience at a price. Although, Facebook has the highest success result in social media platforms, there are more social media platforms that also offer similar features to aid the quick growth of your business and sales of your product and services.
Instagram which is globally rated has the second most effective social media platform has more than 1 blllion active users. It was launched in 2010 and as year pass by it grow in potential and features.
This network is where product-based businesses, influencers, and players can thrive. It is known for its unique use of video and photo editing features. Instagram is great if your audience is younger and typically shopping from mobile. This platform also comes with a “Checkout” feature which means it’s fully set up for eCommerce.
Twitter has 320 million active monthly users, hence, you can target your desired autience using the “#” and “@” tag. This platform only allow users to make use of 280 character limit to pass on information concerning their business, yet it is highly effective for some business especially business related to entertainment, sports, politics, or marketing.
LinkedIn which was founded in 2003 has 310 million monthly active Users. Although, this social media platform is been ignored by most small business, it is one of the highly efficient platform where you can meet potential customers for any type of business. This platform is known as the professionals network where you can connect with quite a number of elite group of professionals who are ready to do business.
Youtube is is a remarkable video-based platform with up to 2 billion monthly users. You can connect to your customers by creating a video channel where you share information about your product or services. Problem solving videos about your product is a way to gain the trust of your customer and trust is a fuel in converting and keeping customers.
Although, there are still more social media networks where you can connect to different people but listed above are the best platform to meet potential customers.
It is essential to know that social media accounts are not to be created to show you are also present or ”following trend”, few activities have to be done to increase your online and business awareness. These includes sharing interesting and relevant contents, engaging your audiences in conversations, answering questions and addressing complaints and more.
Email marketing is yet another effective digital marketing channel which is done through sending of emails to prospects and customers. This marketing channel has a high rate of ROI, thus making it one of the best medium for small businesses to convert sales and keep customers.
Furthermore, Email marketing helps small businesses connect with their audience in a highly personalized way, while staying on budget and receiving more in return.
Although, one of the challenges faced in Email marketing is how to grow email list, but, research has made it known that this is one of the easiest information to gather with the use of the right lead magnet. This means with the offer of some free give away like coupons, eBooks, webinar, free trial to a software and more, email can be exchanged.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is one of the best means for small businesses to stand head to head with larger companies. A search engine optimized website or contents helps your company attract organic traffic and also outrank competitors on SERPs.
It is of high knowledge that contents which appears in the higher positions in the search results earn the trust of consumers and also leads to greater awareness of the brand.
SEO involves several activities like keyword research, making use of both on-page and off-page optimization, linkable assets creation, organic link building and other related activities.
Content marketing is the similar chain that connects all other types digital marketing channels. This is dimmed possible because all channels make use of content to carry out their functions. Every SEO page, scheduled email, or feeds for social media needs a good, high-quality and very relevant content, to target the perfect audience. Content includes text, graphics, videos, and other captivating or related materials.
One of the main ingredients to achieving success is marketing, hence, the need for small businesses to adopt affiliate marketing channel. The channel allows brands to involve in mass marketing activities without wasting resources since payments are made on performance.
When making use of any digital marketing channel, it is important to know that each channel has it weakness and strength, therefore you must understand them perfectly to make both work in favour of your business.