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Increasing Profits
A gold dollar sign climbing green steps forming the word, "PROFITS". On white with drop shadow.

A general rule in your financial success in business is that you cannot increase profits directly, but indirectly.  You cannot just say that you are going to increase profits for your business without some specific strategy.

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Of course, every business needs to earn money to keep itself going. Increasing your business’ profits doesn’t require drastic measures like upping your prices or laying off employees. Even small changes in just a few areas of your business can give your income a big boost. 

Whether you want to get your startup on the path to profitability or simply increase your overall profit margin. The only thing that you can do to increase profits is to improve the variables that ultimately determine your level of profitability.

However, you should know that sales, alone, aren’t an indication of your business success. The true measure of success is your business’ profits. It is true that increasing your total profit for the year usually requires increasing sales, but here’s the rub: if you’re not careful, the cost of increasing sales could lead to decreased profit margins or even a loss. So the question you should ask at this level is what do i do.

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What do i do is a tough question because a lot of things comes to mind, however, not all are advisable. Let me answer that question for you. What you should do is

  1. Attract new leads with information marketing: The process that you use to attract interested prospects to your business is basically Information. Are you well informed to provide useful information that can trigger people’s interest in your organization?                                                      Today’s customers are hungry for information. They want to educate themselves before they talk to a sales person or make a purchase. Providing them with that information can make your business more profitable because it helps you win the customers’ attention, contact information and ultimately their orders. Do it by offering information-packed downloadable special reports, white papers or checklists for free. The information doesn’t have to be so long. It just has to be informative and promoted with an attention-getting headline. Promote the giveaway on your website and through social media and require at minimum an email address to gain access to the information. Be sure the giveaway includes a call to action to turn the lead into a paying customer. And don’t forget to follow up on the leads.                                             If five out of ten prospects of these people who come into your place of business end up buying from you am sure that is definitely something for a month.

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  1. Increase Your Conversation: The fact that they are already a customer does not mean you are through with your work because that is when you need to form a bond with them, let them know you are with them always. Send them newsletters on your new stock and beneficial offers, there are more to buy than one product and mouth to mouth testimonies work more than a million dollar advert.
  2. Improve Sales procedure:  You need to generate more sales while reducing expenses. To increase your sales, try cross-selling—offering new services or goods that complement your current offerings. Switch to a relationship-based sales model that gets customers coming back to you—offering monthly or yearly service plans, or a bundle of visits at a discounted price.
  3. Streamline Managerial Cost: How many employees do you have? How efficient are your employees? Your employees are your front line and connection to your customers, but are they capable? Are you spending right.? There are some spending that is not necessary, some meetings not required(what actually gets accomplished at those weekly talks with more than 2hours of your time spent) when those hours could be highly and well utilized, of course, there will be time  you have important information all staff needs to get from you, send it to them in email.Maximize your working time and minimize your managerial cost.

In truth, increasing your revenue is often a combination of lowering expenses and increasing sales. However, it important to reward your employees that seek continuing education, or who make an extra effort to represent the company inside and outside of work to bring about this profits because the cost of hiring and training new employees takes time and money and there is no certainty they will deliver has expected. So there is the need to make them feel valued and rewarded for their work.

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